Achmea, Holland – Interior Design, Branding
Brief: Achmea, one of Holland’s largest insurers, owns its own rehabilitation centre to ensure clients’ swift recovery from injury or sickness. They wanted to transform the environment of this centre from the closed GP-style system of care and develop a more open and interactive experience.Design: We developed the concept and branding of a ‘Vitality Point’ with the client, aiming to create an environment that encourages and focuses on health and well-being. The central concept of merging a living room with a gym was created; a positive space with a focus on movement and improvement rather than illness in stale, closed spaces. We re-branded their centers and designed 6 Vitality Points in the Netherlands. The re-branding involved far more than the visual identity of the centers and the interior deign, the entire experience of the client was considered, from the mindset and approach of the staff to the water bottle with our own design of label which clients are given as they leave.
Clients are welcomed at reception area where the receptionists stand rather than sit, a wall of specially branded water bottles behind them. They are then ushered to a central bespoke communal table complete with magazine stands and a children’s toy area, served refreshments and offered practical and friendly advice on healthy living. Doctors are not confined to individual closed rooms but give medical advice in transparent meeting rooms. One large space with glass walls combines all the gym facilities for physical health checks and physiotherapy sessions and can be viewed from the central table where clients sit waiting to be seen by specialists. Clients are surrounded by activity, communication and people gaining back their health.
We used a vibrant colour palette within the Vitality points and to add the feel of a living room and inject comfort and colour into the space, large Reflections In Ink rugs in bold colours defined different areas. A unifying floral motif runs throughout the centre as the flowing hand drawn lines of the rose design on the rugs are also seen as frosting on the glass walls between the waiting area and doctor’s rooms, allowing some privacy and creating subtle visual coherence throughout.
